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2. Jump on trends
Since TikTok’s humble origins as a shorter videos-slash-lip-syncing app, trending challenges have ruled the platform.
Once a trend starts taking off, it’s a golden opportunity to make it to the FYP. Using the same audio, hashtags, keywords, or captions as other popular videos is likelier to engage viewers and win favor with the TikTok algorithm.
Source: @teletubbies
Any Teletubbies content is pretty iconic on its own, but in this video, they jumped on a trending audio and paired it with some *chef’s kiss* clips. I hope sharing this clip will keep my FYP on TeletubbiesTok.
3. Share genuine reactions and stories
Many of the videos that make the FYP are raw, low-production videos. Whether it’s get-ready-with-me videos or people sharing stories while sitting in their car, you don’t need to put a lot of time into editing to go viral.
Lovasz shares some ideas: “Use your voice, show your reaction, or talk through what you are experiencing in real time so the viewer can feel like they are in the situation with you.”
Source: @sosobombs
In this video, Lovasz shared her genuine reactions to riding a driverless taxi in real time, resulting in over 8 million views.
4. Talk about current events
Just as X (formerly Twitter) became the go-to platform to discuss news and current events, TikTok is the same — but in video format.
When a major event occurs, user interest in the topic spikes, resulting in more searches and views for related content. Naturally, you’ll see more videos about the Oscars on your FYP in February or March.
Source: @natlenno
Lennon leaned into a trending current event in the news — new tax cuts — and made it relevant to her accounting-focused audience. Her video achieved 271,000 views.
5. Use strong hooks
Here’s a fun experiment: watch how quickly people scroll through TikTok or Instagram. You’ll notice that videos only have seconds to grab their attention before they swipe to the next video.
The key to stopping scrolls: A strong hook in the first 3 seconds. Videos with higher watch times have better chances of landing on the FYP.
Source: @getjobber
“Our most viral video had an impressive number right at the start, which drew people in.” shares Fitzgerald
6. Be timely
Topics on the TikTok FYP often reflect what’s happening in the news and pop culture. When planning your content calendar, consider holidays, major sports tournaments, awards, and TV events.
Publishing relevant content in the lead-up to these events gives it time to build momentum and land on the FYP.
Source: @calm
During the 2024 US Election, Calm published short “Remember to breathe” videos across multiple channels (including TikTok) that went viral. Users flooded the comments with gratitude.
7. Post at the right time
Speaking of being timely, scheduling your TikToks at the optimal time of day can also increase your chances of ending up on the FYP.
If you can nail the right posting time, more users will take notice of your video, leading to more engagement, a higher ranking in the algorithm, and thus higher chances of being shown on more users’ For You Pages.
Based on experiments and data from 1 million posts, Hootsuite found that the best time to post on TikTok is 3 PM on Thursdays.
Source: https://blog.hootsuite.com/
8. Share your experience of something non-transparent
TikTok users love to learn new things, especially if they are highly complex or gatekept topics. Consider your products, services, or industry — is there anything you can demystify or break down for your audience?
Source: @sosobombs
After posting a few videos, Lovasz realized that driverless taxis were a topic of curiosity that resonated with the FYP. “In the video, I’m in a driverless taxi, talking about the rules and my experience using the service.
The result? Over 89,000 likes and 2.3 million views.
9. Post controversial content
Another way to make it to the FYP: Make your content comment-worthy.
Like shares, comments strongly signal to the TikTok algorithm that a post is interesting and worth showing to more users.
Source: Reddit
This Reddit user advises throwing in reaction-worthy elements in your video: “Nothing political… but something you know that will make commenters go off in the comments.”
Source: @swiftadventus
I had to watch this video twice to understand it was a bait-and-switch. The comments section clearly had the same confusion as mine.
10. Experiment with hashtags
As intelligent as the algorithm is, trending hashtags can still help TikTok show your content to the right audience. Bonus: they also make your posts more searchable.
Fitzgerald’s advice for selecting TikTok hashtags: “Avoid hashtags that are too general, like #FYP. Identify trending topics in your industry related to your video and use a few of those.”
Source: @getjobber
“For our most viral video, we used a collection of hashtags that had a decent
amount of views within the hashtag already.” says Fitzgerald
11. Play with sounds (like ASMR)
Want a quick video idea that doesn’t require a script or fancy editing? The answer: ASMR, which involves creating content with sounds.
Source: @sosobombs
“Take people on a journey with raw audio! In this video, which got 6.2 million views, I don’t use TikTok trending sounds, audio, or music. It’s just the click of the door, the sound of the car, and the AI speaking to me.” notes Lovasz.
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