Over the past few years, TikTok has grown to over 1.5 billion monthly active users, largely thanks to the appeal of its For You Page. And if you’ve ever used TikTok, you know how addictive the For You feed can be.

For brands and creators, appearing on users’ For You pages can significantly increase brand awareness, followers, and engagement. While there’s no guaranteed way to land there, there are many ways to maximize your chances.

To uncover the best approaches, we spoke with TikTok creators Sophia Lovasz, Natalie Lennon, and Jobber’s Social Media Manager, Katie Fitzgerald, who shared their expert insights below.

Click the button below to read part 2. Keep in mind that if you skip reading any step video might not go viral. You must have to follow and know all steps.

What is the TikTok FYP (For You Page)?

The Tiktok FYP (For You Page) is a feed of content personalized for you by an algorithm. The FYP shows a mix of posts from accounts you follow and accounts you don’t follow that the algorithm believes you will enjoy.

In other words, the FYP predicts which content you’ll find most engaging.

According to TikTok, the app curates each user’s FYP feed according to three main factors:

• User interactions: Based on TikToks you’ve liked, commented on, and shared, accounts you follow, and content you’ve posted on your account
• Video information: Aspects like sounds, hashtags, and captions
• Device and account settings: Your language preference, location setting, and device type (TikTok says this is weighted lowest of the three)

If you’re scrolling your FYP and are curious to know why a specific video is on your feed, TikTok will tell you why.

Simply tap the share icon on a video and then Why this video.

How to know when you’re on the FYP

Generally, once your TikTok videos start going viral and gaining lots of views in a short period, that’s a good clue you’ve made it to the FYP.

However, you can know whether your video is on the FYP by looking at the post’s analytics.

To do this, open TikTok, tap the three dots on your video, and then tap Analytics.

In the overview tab, scroll down to the Traffic sources section.

In this section, you’ll see a breakdown of where all your post’s views have come from. If the majority are from “For You” you know the post has made it to the FYP.

Pro Tip: The TikTok app only shows analytics from up to 365 days ago. If you want to see data for videos over a year old.

What happens when you see success on the FYP?

Making it to the FYP is an achievement for any content creator, big or small. There are a few benefits that can happen as a result:

• Incredible reach: No matter how many followers you have, once you start getting distribution via the FYP, your video will get thousands of views or, in rarer cases, millions.
• More followers: If your TikTok content resonates with viewers, you may see an increase in followers. Whether or not those views turn into follows depends on how engaging and high-quality your content is. This is why it’s essential to keep producing new content that speaks to your target audience.
• Global distribution: Usually, the algorithm works by serving videos to users in the same geographical region. However, once a video gets picked up by the FYP, it is more likely to be shown worldwide.
• Future performance: Videos that perform well on the FYP signal to TikTok’s algorithm that your content is worth sharing. The more engaging content you produce, the more likely future videos will also get featured on the first page of users’ For You pages.
• Monetization: Once multiple videos hit the FYP and have grown your audience, you’ll have more opportunities to partner with brands for paid campaigns. Brands usually look for consistent engagement and reach as partnership criteria. This is especially true if you’re using relevant hashtags or popular hashtags in your TikTok videos to increase discoverability
• Brand awareness: Even if FYP viewers don’t become followers, your TikTok account still gains top-of-mind awareness from being on the FYP. A single video on the FYP can lead to podcast appearances, media interviews, speaking opportunities, and other personal branding opportunities.

In fact, a few of my videos have made the FYP. The first time was completely unexpected. I recorded a video about my remote job’s unique perks and uploaded it with no expectations.

Source: @lothwe

In the first few weeks, it got a few hundred views. Then, one day, I woke up and started getting tons of notifications from TikTok. It hit 5,000 views, then 10,000, and kept going. After a few weeks, it had surpassed 450,000 views.

From that one video, I gained 4,500 followers, drove many applications to the company careers page, and received multiple emails about potential brand partnerships.

Note that these results can happen over time — the video above kept getting views from the FYP a year later.

How to get on the TikTok FYP: 20 hacks from the expert(s)

1. Make something share-worthy

The TikTok algorithm considers shares among the most important user interactions. Users who share your TikToks get double the views and have a better chance of going viral.

One of Lovasz’s biggest tips for making it to the FYP: “Create the type of content you would share if it came across your feed.”

Source: @taytales

This video about an F1 driver with a Taylor Swift lyric reference came up on my FYP, and I immediately sent it to all my F1 x Swiftie friends. You might think that’s a small group, but it isn’t.

When your video content is share-worthy, people from a specific demographic are more likely to engage with it — and even share it with their own circles. This creates a snowball effect, further increasing the chances of appearing on the TikTok For You Page.