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12. Answer frequently asked questions
Another quick win: look through the comments on your previously published videos and identify any recurring or complex questions. Then, create a new standalone video replying to the comment.
Source: @natlenno
Lennon created this video by replying to a comment on a previous video. By addressing a common and frustrating question, Lennon’s video garnered 522,000 views.
13. Use trending audio
Earlier, we talked about capitalizing on video and content trends. Another opportunity is to use trending audio.
According to Fitzgerald, using trending audio will increase your chances of more people watching your video.
Source: @getjobber
“In this video, the sound was trending when we posted it, which helped land the video on the FYP.” – Fitzgerald
14. Don’t delete videos
If you’re tempted to delete videos that “flop” after posting — don’t.
Source: @sosobombs
Lovasz explains why: “Don’t delete anything. Instead, keep all your content up to create a binge-worthy profile. I’ve had videos go viral and monetize months after posting because someone started to watch all my content and then shared a video, which put it back on the FYP again.”
The second reason: Deleting videos decreases your account’s total likes and views metrics.
15. Partner with (other) creators
If you’re a brand or small business, partnering with creators who are well-known to your target customers can give you extra brand awareness and build trust.
When choosing creators to partner with, aim for users with healthy engagement ratios (likes/comments/saves/shares as % of views).
Source: @getjobber
Jobber partnered with Roger Wakefield to share tips on how to become a plumbing apprentice. “Roger is a well-known face in the plumbing industry, which helped the video gain traction and establish trust with our viewers.” shares Fitzgerald
16. Tag your location
The TikTok FYP usually shows a mix of trending and up-and-coming videos from around the world. When curating a user’s For You Page, the algorithm also considers the user’s location.
The platform assumes — usually correctly — that TikTok users will be more interested in videos created in the same city, country, or continent as them.
Source: @fuelforthesole
This video used a geotag close to my location (Vancouver) and matched the content I usually engage in (travel recommendations), which explains how it ended up on my FYP.
17. Experiment, experiment, experiment
Fitzgerald’s most important tip for hitting the FYP: “Keep trying different content formats and themes until you see what sticks. Sometimes, we don’t land on the FYP because our topics are all over the place. So, try to post your niche topics in batches.”
Source: @getjobber
“We found success when we posted a bunch of pressure washing videos one by one so that they gained momentum.”
18. Pick a specific niche
One of the beautiful parts of TikTok is all of the weird and wonderful sub-genres and micro-communities that have found their way to each other through the FYP.
Thanks to the algorithm, any video posted to TikTok can go viral, which lets users share whatever thought, interest, hobby, or passion is on their minds.
So, don’t be afraid to get hyper-specific in your content topics. If others out there feel the same as you do, the algorithm will find them.
Source: @lionsgate
Lionsgate has really leaned into “making fun of their old IP” as a niche, and I’m here for it. I’m convinced their TikTok is the main reason Twilight has rebounded in popularity this year.
19. Post before-and-after content
Sharing before-and-after content, behind-the-scenes, or process walkthrough videos is a solid tactic for grabbing attention. The instant gratification that a viewer gets from seeing results and transformations keeps them watching or scrolling.
Source: @blancmarineinterieurs
This TikTok is an excellent example of before-and-after content. It also shows that carousels can perform just as well as videos.
20. Study other successful creators in your niche
Whenever I’m growing a new account, one of my tried-and-true tactics is auditing established creators in the same niche.
Full-time TikTok creators spend 24/7 refining their captions, editing styles, formats, and content pillars, and they’re often at the forefront of new trends.
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This TikToker noticed that aesthetic vlogs, “day in the life”, and ASMR-type videos were trending in their niche. They created a video replicating the editing and jumpcuts, which blew up with 2 million views in 24 hours.
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